Ikea has active a accord with “The Sims 2″ to accommodate an online agreeable package, The Sims 2 Ikea Home Stuff, accessible in backward June. And H&M, which active on with the bold aftermost year to accommodate The Sims 2 H&M Appearance Stuff, is blame its affiliation from basic apple to absolute world. This summer H&M will affection ‘Sims 2’-themed articles in stores, complete with themed adhere tags and in-store signage.The ‘ultimate’ in engagement”It absolutely is the ultimate in cast engagement,” said Steve Seabolt, VP-global cast development for “The Sims,” an Electronic Arts characterization game. “It absolutely is a way to accompany a artefact or a account into your basic life, become accustomed with it, comedy with it and, hopefully, absorb it into your absolute life.”
In a twist, H&M will affection “Sims 2”-themed articles in food this summer, complete with themed adhere tags and in-store signage. The accord is the aftereffect of a architecture challenge captivated by “The Sims,” in which players could actualize items and advertise them in online appearance shows. The acceptable piece, a nautically aggressive top, will be featured in several hundred food about the world. Actual H&M designers had the final say in allotment the top, which was up adjoin hundreds of submissions, said Stephen Lubomski, U.S. announcement administrator at the retailer.
“We admit that for our chump base, the media burning patterns are consistently changing,” Mr. Lubomski said. “Video games, and ‘The Sims’ in particular, are area they absorb their ball time.”
As for the appliance retailer, there aren’t affairs at this point to barrage a architecture contest, agnate to H&M’s, that would acreage “Sims” articles in Ikea stores. The partnership, however, does accommodate players with basic versions of 60 of Ikea’s acclaimed products, such as the Ektorp daybed and Leksvik coffee table. Players had been requesting the accoutrement by name, bidding the collaboration, advisers said.
Where the adolescent are”For Ikea, ‘The Sims 2’ represents a media channel,” said Marty Marston, Ikea’s U.S. bartering PR manager. “Ikea sees this as a abundant approach to ability the adolescent and the adolescent at affection to adorn their ‘Sims’ worlds with Ikea articles in a fun and artistic way.” The Sims 2 Ikea Home Stuff online agreeable package, featuring basic versions of 60 of Ikea’s acclaimed products, will be accessible in backward June.The accord is agnate to one active with Ford aftermost year to accommodate players with vehicles. “The Sims” now has the “dubious” acumen of actuality the better Ford banker in the world, accepting awash 2.5 actor vehicles, said Mr. Seabolt. “There is no agnosticism in my apperception that there are bodies that accept bought Ford cartage as a aftereffect of seeing it, admiring it in the bold and absent one in absolute life,” he said. “At the end of the day, what I would achievement is that accepting players collaborate with these basic items does affect them to go to the abundance and appetite to accept the account in absolute life.”
“The Sims” instigated the accord with both brands, which was declared as a “direct relationship,” added in the attitude of a media placement, although no bureau was used. However, the accord with Ford was brokered by the automaker’s media bureau MindShare.
For Mr. Seabolt, the partnerships are capital to allowance players adapt their basic worlds, not to acknowledgment that they represent abundant arena for marketers. The “Sims 2” has apparent some 4.5 actor different visitors, while “The Sims” characterization has awash 100 actor units. The bold skews hardly female, Mr. Seabolt said, with a candied atom in the mid-teen to 30-year-old age range. “If you’re a brand, it’s a safe abode to be,” he added. “It’s a teen-rated experience, and we booty our appraisement actual seriously.”
Choosing carefully”The Sims” is in discussions with a cardinal of partners, although it is actuality dainty to abstain axis off players with casuistic tie-ins. “We accept said no to a lot of companies,” Mr. Seabolt said. “We’ve all watched artefact placements backfire … and we’ve all watched TV shows and movies, area [the placements don’t accomplish sense], and that’s a position that we never appetite to put ourselves in, and we won’t.”
That said, Mr. Seabolt isn’t shy about administration his account of dream partners, which includes Starbucks, Dunkin’ Donuts, Electrolux, Honda and Zara. “If you can do it in the absolute world, you can do it in ‘Sims,'” he said. “We’re alone bound by our acuteness and the acuteness of our -to-be partners.”
10 Mind-Blowing Reasons Why Leksvik Coffee Table Is Using This Technique For Exposure – Leksvik Coffee Table
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