Apple’s latest artefact isn’t a new iPhone or laptop. It isn’t alike a computer.
It’s a new hardbound book alleged “Designed by Apple in California.” The bright account book looks aback at some of Apple’s iconic designs, like the aboriginal iPhone or the aboriginal Apple Watch.
“The abstraction of absolutely aggravating to accomplish article abundant for altruism was Steve’s action from the beginning, and it charcoal both our ideal and our ambition as Apple looks to the future,” said Jony Ive, Apple’s arch architecture administrator said in a columnist release, apropos to above CEO Steve Jobs.
“This annal is advised to be a affable acquisition of abounding of the articles the aggregation has advised over the years. We achievement it brings some compassionate to how and why they exist, while confined as a ability for acceptance of all architecture disciplines,” he said.
The exordium is accounting by Ive, too. Here’s an excerpt:
“While this is a architecture book, it is not about the architecture team, the artistic process, or artefact development. It is an cold representation of our assignment that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We accept consistently hoped to be authentic by what we do rather than by what we say.
We strive, with capricious degrees of success, to ascertain altar that arise effortless. Altar that arise so simple, coherent, and assured that there could be no rational alternative.”
It looks like a handsome book. Its pages are gilded with silver, it’s apprenticed with linen, and is appear by Apple. It comes in two sizes, small, which is about the admeasurement of an A4 allotment of paper, and costs $199.
The ample is 13-inches by 16.25-inches and it costs $299.
Apple says that it was developed over an eight-year period, and it is committed to above CEO Steve Jobs.
It goes on auction at some Apple Stores on Wednesday. The complete account of retail locations is on Apple’s website.
Here’s a video of Ive talking about the book:
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