THIS SUMMER, JUST FOUR months afterwards allotment a new administrator to baby-sit the barrage of its accessories division, Zuo Décor apparent the after-effects in its Atlanta and Las Vegas showrooms: 1,082 SKUs of adorning objects, emphasis furniture, bank décor, mirrors, bendable appurtenances and tabletop.
In Atlanta, the accumulating garnered an AmericasMart “Best of Floor” award. Several weeks later, Zuo Décor was called as a 2018 ARTS Accolade finalist.
It additionally appropriate the dizzying adroitness and accuracy of an activity force called Andrea Guardiola, Zuo’s new accessories director.
Andrea’s affection for her work, and for life, is infectious. She’s engaging, able and organized, has a law degree, accomplished elementary school, was a toymaker, a retailer, and is mom to a toddler.
Andrea opened her own appliance and home décor bazaar in Argentina in 1994, administration the sourcing and affairs inhouse. As her chump abject and architecture audience grew, she began alive with appliance brands on their home décor collections. Her industry acquaintance includes sales and artefact development for Three Hands, Sagebrook Home and Nova Lighting.
What is your role at Zuo? I’m complex in every aspect of this new accessories analysis — artefact design, curation, operations and marketing.
How did you accompany 1,100 articles to bazaar so quickly? There was a lot of traveling involved. We accept an amazing operations aggregation across and in the U.S. It took a lot of assignment — not alone me, but the accomplished aggregation formed acutely continued hours to accomplish this happen.
Are you still abacus product? We’re introducing about 500 articles in January in accession to what we have, so that will be about 1,700 SKUs of tabletop, mirrors, sculptures, objects, bank art, pillows and emphasis appliance — consoles, ancillary tables, coffee tables.
Where do you about-face for architecture inspiration? I apprehend magazines — I adulation all the décor magazines as able-bodied as fashion. Actually, I assumption I get afflatus from aggregate about me because I’m consistently attractive and thinking.
How did you get from the acknowledged acreage to the home accoutrement profession? While I was belief law, we opened a allowance boutique that grew to accommodate home décor. We started importing and traveling to New York and Brazil for product, and I started designing toys — no Barbies, annihilation branded — so I fabricated dolls out of amoebic cotton.
That translated into developing a linen accumulating for the bathroom. I’m actual hands-on so I charge to apperceive the stages from alpha to end. That’s area I began to apprentice about the development and assembly process.
When did you move abounding time into artefact design? I came to the U.S. in 2004 to alpha again. I was 30. I was annoyed of accepting too abundant albatross so I said, “I appetite article with no responsibility,” and that lasted for about two weeks.
Where does all your artistic afflatus appear from? My family. There are a lot of women in my family, and we are all creative, able and self-taught. I got afflatus from them and their work, as able-bodied as the animation and backbone to accomplish my vision.
Do You Know How Many People Show Up At Zuo Coffee Table – Zuo Coffee Table
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