Advertiser agreeable by Kiewa Country Milk
WHEN the Kyvalley Dairy Group purchased Kiewa Country Milk, the aggregation knew how abundant it meant to the bounded community.
“We saw an befalling to get abaft an iconic ancestry brand, but we additionally knew it is a artefact that has been about a continued time,” said Alastair McCredden, CEO of Kyvalley Dairy Group.
“It is added than aloof milk to some people. It gets talked about it as though it is allotment of their claimed history.
“It is absolute accepted to hear people say ‘I grew up on Kiewa Country Milk,” he said.
The Mulcahy ancestors who owns Kyvalley Dairy Group has been complex with the dairy industry for 160 years, originally as dairy farmers and now as above milk processors.
Their accommodation to acknowledgment Kiewa Country Milk to the shelves was due to accepted demand. From the above bazaar chains to baby shops and cafes, the bulletin was universal.
The milk additionally gives the association an identity. Bodies are absolutely absorbed to the Kiewa Country Milk brand.
“We spent a lot of time talking to barter and it was overwhelming. We didn’t accept anyone adage they didn’t appetite it back,” Alastair said.
One of the key commitments actuality fabricated to barter is that Kiewa Country Milk will abide the real-deal and appear absolute from the Kiewa Valley, as it done for over a century.
“While our processing isn’t based here, we are still sourcing the milk from the bounded area,” he said.
“This will ensure that the artefact charcoal accurate and will consistently accept that able bounded quality.”
In addition, Kiewa Country Milk flavoured articles will abide to be fabricated from locally-sourced milk.
Every additive will bout the aboriginal recipes in adjustment to accommodated aerial chump expectations about the return.
“We accept acquired some of packaging but the aboriginal aftertaste will be the same, application the aforementioned milk,” Alastair said.
It’s not aloof the milk suppliers, processors and barter who allotment a continued history with Kiewa Country Milk.
If the walls of the Kiewa Accepted Abundance could talk, they’d accept abounding abundant belief to acquaint about the colourful characters that accept alone in eventually or after to ‘grab some Kiewa Country Milk’.
For generations, this has included the abounding locals who accept played key roles in the milk’s production, including tanker driver, Mick Crothers.
In the 1970s, Mick spent abounding distant travelling the affluent North East dairy country to aggregate and bear milk, while his wife, Annie, formed in the milk processing factory.
Mick and Annie’s abundant nephew, Brendon Arundel now runs the Kiewa Accepted Abundance with his wife, Sheridan.
It is a ancestors affiliation to Kiewa Country Milk and the dairy industry that Brendon recalls with pride.
“My dad was originally from a dairy acreage in Gundowring but he spent a lot of time jockeying in the tanker with his Uncle Mick,” Brendan said.
Taking over the accepted abundance and affective to Kiewa three years ago was a ‘tree change’ accommodation the Arundels and their two children, Toby, seven, and Milla, five, accept appropriately made.
“We absitively we capital the chance and the challenge,” Brendon said.
“I appear from Mildura but we consistently came through actuality on approved holidays to Mitta Mitta. We anticipation we’d booty a punt”, he said.
Brendan’s charge to the re-launch of Kiewa Country Milk isn’t aloof sentimental, it is a business action that draws on his able accomplishments in retail and aliment merchandising.
“If you can accept your town’s name on milk (when you advertise it), you’re already winning,” Brendan said.
He believes the acknowledgment of Kiewa Country Milk has a ripple-effect that goes added than outsiders could understand.
“The milk additionally gives the association an identity. Bodies are absolutely absorbed to the Kiewa Country Milk brand.”
When locally-branded milk was put aback on the accepted store’s shelves a few weeks ago, Brendon said it was accustomed for addition acceptable reason: authoritative a better-quality cappuccino and latte.
“We alone use the best capacity so there is alone one milk to use,” said the accomplished barista.
“We additionally get our coffee locally, in Mt Beauty, in a appearance fabricated to clothing what bodies want.”
“We’ve been alert to what locals are cogent us, and that’s how we run our business,” he said.
The much-anticipated acknowledgment of Kiewa Country Milk flavoured articles will be addition key moment for locals who accept been afflicted the accident of the iconic products, abnormally algid coffee.
“In the past, you’d see bodies appear in three times a day to buy Kiewa algid coffee…people consistently allurement if we had any left.
“Not aloof locals, they’d appear from afar,” Brendon said.
“They like the cast but they absolutely like the absolute flavour.”
One of the things that Brendon and his wife are amorous about is acknowledging the bounded economy.
The Kiewa Accepted Abundance employs eight added agents from the bounded area, and they accept afresh broadcast the business to widen the ambit of products, afresh allotment locally wherever possible.
“Every little bit adds up, bodies don’t consistently realise the aberration it can make,” Brendon said.
“That’s why it is so acceptable to see the acknowledgment of Kiewa milk. We’ll abutment it any way we can,” he said.
Advertiser agreeable for Kiewa Country Milk
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