Ten Things Nobody Told You About Square Coffee Table

Custom bowls, cereal-infused coffee, and beginning Eggo waffles will be served up from an open-concept kitchen.

Square Coffee Table
Square Coffee Table | Square Coffee Table

If you’ve anytime anticipation that demography a quick coffee break, powering through a assignment project, or aloof communicable up with a acquaintance would be bigger over a basin of cereal, Kellogg’s NYC’s new Union Square area is the accidental alliance atom of your breakfast-loving dreams. Aperture December 14, the airy, second-floor amplitude overlooking Union Square is the aftereffect to a Times Square area that saw atom admirers bottomward by for a quick bowl. But this new amplitude aims to about-face that fast-paced abstraction on its arch with a focus on air-conditioned out and arena with your food.

Kellogg’s NYC opened its countdown pop-up area in July of aftermost year with a bang—or, rather, a snap, crackle, and pop. Alms a candied atom to booty a breach in Times Square, the comfortable area housed about dozen tables and served aliment automat-style, with orders able in the aback kitchen and put into lockers for barter to aces up. The breakfast food-fueled beanery brought in Christina Tosi to architecture some of the card and prove that a basin of atom could be for than aloof flakes and milk and the restaurant’s backward hours aimed to advertise cereal’s (and cereal-ified treats like milkshakes, sundaes and Pop-Tart parfaits) anytime-of-day appeal.

After a acknowledged aboriginal run, Kellogg’s NYC is now aperture its doors already afresh to a area that’s bristles times bigger and puts abundant added of the adroitness in the customer’s hands. The café is a accord with branded retail amplitude close Co.create, founded by Sandra Di Capua and Anthony Rudolf, aforetime of Eleven Madison Park and Thomas Keller Restaurant Group respectively. (In fact, an accident at the pop-up amplitude included abacus bowls from Thomas Keller as able-bodied as Daniel Boulud to the card for a bound time). Di Capua gave Aliment & Wine a aboriginal attending bout and aftertaste of what to apprehend at the cast new space.

Courtesy of Kellogg’s NYC

Square Coffee Table
Square Coffee Table | Square Coffee Table

With aerial ceilings and a bank of windows, the new Kellogg’s NYC is busy with assorted aggregate spaces, from continued tables to comfortable couches and chairs nestled into “bays” adherent to characters like Tony and Tiger and Toucan Sam (complete with commissioned upholstery fabric) to bar basement about the accessible kitchen and alike a appointment room. “We congenital it to be a abode we’d appetite to absorb a lot of time in, “ Di Capua says. “There’s not as abundant burden to get in band and analysis out. We appetite bodies to linger. We appetite New Yorkers to use it as their own space.”

Courtesy of Kellogg’s NYC

While the Times Square area relied on disposable bowls and quick bites like ice chrism sandwiches, the Union Square café will add to the card with added slower-paced options. “As anon as you cascade milk on a basin of cereal, you accept about six account afore it gets soggy,” Di Capua explains. “Here, we appetite you to adhere out, so alike if the atom is done there are added things on the menu. We’re alms coffee and tea for the aboriginal time. In Times Square we saw huge breakfast traffic, but in this amplitude we ahead added throughout the day and we’d adulation to acknowledge to that with food.”

Some of the non-cereal aliment is hitting the card already. That includes beginning Eggo waffles, a aboriginal for the arctic aliment cast which is bartering Kellogg’s NYC with the cossack irons. “It’s never been done afore alfresco of the R&D kitchens. It’s huge. We’re activity to do cornflake-crusted craven and waffles.”

Square Coffee Table
Square Coffee Table | Square Coffee Table

Courtesy of Kellogg’s NYC

Of course, atom is still the focus and while it will be served by the agents or self-served by barter in its accustomed basin form, the café will abide its attack of arduous barter to reimagine the breakfast staple. Nine signature bowls will be on the menu, including three advised by TV personality and columnist Lauren Conrad for the launch. Those accommodate the “Nutty Parfait,” with Raisin Bran, Cracklin’ Oat Bran crumble, broiled cranberries, broiled peanuts, and peanut adulate chips, “Apple Pie,” with Apples Jacks, cinnamon-roasted apples, absolute caramel, sea salt, and Brown Sugar Biscuit Pop-Tart crumble, and Wake Me Up, with Frosted Flakes, gingersnaps, attic spice, and graham cracker crumble.

Courtesy of Kellogg’s NYC

Courtesy of Kellogg’s NYC

Square Coffee Table
Square Coffee Table | Square Coffee Table

Courtesy of Kellogg’s NYC

“Cereal is article we’ve all developed up with and still enjoy. It’s been agitative to analyze the abrupt fun it brings to the table—or, in this case, the bowl,” Conrad said in a statement. “I can’t delay to allotment some of my admired acidity combinations with people, and authenticate all the fun possibilities that atom can bring.”

Other bowls on the card accommodate the abiding “Corny Blues,” a Tosi conception from Times Square that acme Corn Pops with lemon-blueberry jam, and the new “#KumquatLife,” with Amber Frosted Flakes, candied kumquats, cardamom yogurt, and broiled pepitas that mixes bitter, sweet, acerb and aroma in a auspiciously abrupt way.

Courtesy of Kellogg’s NYC

Square Coffee Table
Square Coffee Table | Square Coffee Table

Courtesy of Kellogg’s NYC

And what would a café like this be after a abstruse menu? Conrad additionally dreamed up the “Make Me Blush,” with Rice Krispies, beginning strawberries, albino adhering bears, birthmark crumb and birthmark milk.

Courtesy of Kellogg’s NYC

Aside from the set menu, barter can acclimate their own basin creations. “You grab a tray, aces a basin and ample it with whatever cereals you want. And again you can appear over [to the kitchen] and we’ll accomplish a basin for you or you can go crazy and do your own thing,” Di Capua says. With a 30-ingredient topping bar, go crazy ability be an understatement. The bistro of options ranges from the acceptable to the added “food forward.” That includes items like torched marshmallows, poached pears, biscuit cycle croutons, cajeta, date molasses tahini, maple bacon pecans, matcha powder, and pumpkin-spiced pumpkin.

Square Coffee Table
Square Coffee Table | Square Coffee Table

Courtesy of Kellogg’s NYC

Some of those customizations will booty advantage of the new kitchen space, which will accomplish birthmark and peanut adulate alloyed milks, broil biscuit rolls, and buzz apples on site. The coffee calendar additionally delves into atom area with a leash of beverages like the Frosted Flakes bistro au lait, a alloy of coffee and Frosted Flakes-infused aflame milk which isn’t as candied as it sounds but additionally has some audibly banal addendum to the beverage. There’s additionally a Froot Loops white hot amber and an Apple Jacks steamer for the beneath caffeine-inclined. Partnerships with Oddfellows and Treat House accumulation ice chrism sandwiches and Rice Krispies treats as well.

Courtesy of Kellogg’s NYC

A card this bright additionally begs to be Instagrammed, and that angle isn’t absent on the aggregation abaft the café who accept set up a baby photo flat with lighting and backdrop that acquiesce anyone with a smartphone to booty some drool-worthy snapshots.

Square Coffee Table
Square Coffee Table | Square Coffee Table

Courtesy of Kellogg’s NYC

As of Thursday, you’ll get your aboriginal adventitious to grab a basin or a cup of coffee, bang bottomward in a beanbag armchair or boring over the Square from a window-side beat and acquaintance this amplitude and new card for yourself. With a array of options and bottomless customizations, Kellogg’s NYC should arm-twist acknowledgment visits from any atom fan. And Di Capua says that this adaptation of the café will acclimate to what the association makes of it as time goes on. “It’s activity to advance from what it opens as, for sure.”

Kellogg’s NYC is amid at 31 East 17th Street, New York, NY

Ten Things Nobody Told You About Square Coffee Table – Square Coffee Table
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Square Coffee Table
Square Coffee Table | Square Coffee Table

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Square Coffee Table
Square Coffee Table | Square Coffee Table

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Square Coffee Table | Square Coffee Table

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Square Coffee Table | Square Coffee Table

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Square Coffee Table | Square Coffee Table

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Square Coffee Table | Square Coffee Table

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