WINSTON-SALEM, N.C. — Shoppers in some Lowes Foods aliment could aback get the appetite to do the craven dance, draft some herbs or cakewalk, according to the Winston-Salem Journal.
These are all new abundance concepts that the bazaar alternation based in Winston-Salem has started as allotment of its bounded “homegrown” focus.
The craven dance? Whenever an automatic craven chandelier is activated at aliment with the Craven Kitchen, advisers can been apparent aerial their arms, affective their feet, acclamation and fluctuant their “tail feathers.”
The Craven Kitchen includes a advanced array of able chicken, including wings, and absurd and fresh-roasted chicken.
Since commutual a acclimate of its grocery abundance in Clemmons in November 2013, Lowes Foods has revamped bristles of its about 100 stores. That cardinal will jump to 13 by the end of October.
The adapted aliment action added bounded articles and produce, as able-bodied as bounded recipes and décor than in the past.
“We are a bounded product, accordingly we abutment local,” said Tim Lowe, the admiral of Lowes Foods. “There are a lot of bodies that try to appear in and say they’re local, but they are endemic by association in added states. They’re endemic by companies overseas.”
He said that Lowes Foods works with added than 200 bounded farmers and has a affiliation with N.C. State University to advice farmers accompany their articles to market.
Other key concepts accommodate the Association Table, SausageWorks, Pick & Prep and The Beer Den.
In the Association Table area, shoppers can sample and apprentice how to adapt bounded foods. Assorted contest are offered in aliment every day. SausageWorks offers added than 20 flavors of sausage. The Pick & Prep breadth provides shoppers an befalling to accept fruits or vegetables from the aftermath department, again accept them chopped, broken or julienned in the store.
The Beer Den appearance a ability beer collection. Shoppers can buy 64-ounce growlers and again accept them abounding with ability beers absolute from the tap. The Beer Den additionally offers hundreds of ability beer bottles.
Checkout aisles are called for bounded streets. For example, at the Robinhood Road store, instead of Aisle 1, shoppers ability go to the Robinhood or Buena Vista checkout lanes.
The adapted aliment affection a new advanced that is advised to accord the abundance a greenhouse feel and look. A assurance over the advanced aperture says, “Welcome to our farm.”
Getting advisers involved
Many of the revamped aliment accept an breadth aloof central the access breadth shoppers can buy an absolute pot of herbs or draft and abundance what they charge in a baby bag for 99 cents.
The Lowes Foods on Robinhood Road is the latest abundance to accept a makeover. It will accept a “grand re-opening” Aug. 23, starting at 10 a.m. The store, like all added adapted locations, has remained accessible during the changes. It is the chain’s new ancestor abundance because it has appearance that are not accessible in added Lowes Foods locations — The Cakery and The Boxcar Coffee & Amber Co.
The Cakery has a amusing atmosphere and active colors. All the cakes are square, and accouchement can accomplish wishes and draft out behemothic candles. Squares on the attic accord shoppers the adventitious to cakewalk, or as advisers like to say, “cakerywalk.” Winners of cakewalks accept chargeless block squares.
“It’s actual geared appear accouchement of all ages,” said Kelly Davis, cast administrator for Lowes Foods.
Lowe said that alike the aerated icings for the cakes fit into the acquaintance focus.
“Our icings are all fabricated appropriate actuality locally, and they’re all adulate chrism icings,” Lowe said.
The Boxcar Coffee & Amber Co. offers specialty drinks, hot amber and amber bark. The specialty drinks accommodate lattes and cappuccinos. Bodies can sit, alcohol and eat in a basement breadth the appearance of a boxcar. The coffee will be broiled on-site, and the case comes in white, milk and aphotic chocolate.
“When you appear in, we’ll accept amber that will be melting, and there will be melancholia flavors,” Davis said. “Like in November, we’ll accept cranberries in them. We’ll accept attic seeds in October.”
Melanie Burgess of Winston-Salem afresh visited the Robinhood Road abundance with her three children.
“The presentation is set up actual nice, and it allows you to see abounding items that my kids are enjoying,” Burgess said of the renovations and new concepts.
She said that seeing so abounding sweets in the bakery breadth “made me appetite to add added to my carbs because of all the decorations.”
Lowe said that aggregation admiral started arduous advisers in the summer of 2013 to advance concepts and account that would advice Lowes Foods angle out in a bazaar industry in which “everybody is aggravating to comedy the aforementioned game.”
Company admiral pulled calm a aggregation that formed with Martin Lindstrom, a cast able based in Denmark.
“He has done a lot of assignment with association like Lego and McDonald’s,” Lowe said. “He’s formed with several of the world’s top companies.”
He said that absorption on “local” was the company’s No. 1 priority.
“We were built-in in Wilkesboro in the Carolinas,” Lowe said. “We confused our appointment bottomward actuality to Winston-Salem absolutely a few years ago.”
Lowes Foods has one abundance in Virginia, but its added locations are in the Carolinas. The bazaar alternation is allotment of the Alex Lee ancestors of companies. Alex Lee is based in Hickory.
Lowe beneath to acknowledge the amount of the renovations but said that Lowes Foods has fabricated a cogent advance aback into the community.
“Not alone is the advance in our artery and mortar, but it’s in our people,” Lowe said. “We are creating new jobs through this process. We are hiring added people.”
Lowes Foods’ revamping efforts appear at a time back antagonism in the grocery abundance business is heating up in Forsyth County.
Publix Super Markets Inc. hopes to accessible its aboriginal grocery abundance in Winston-Salem by the end of 2015. The abundance will be congenital on the above armpit of the Masonic abode on Miller Street.
Harris Teeter is amalgam a 56,057-square-foot abundance in Pine Ridge Plaza arcade centermost on Reynolda Road. The new abundance is activity into the breadth advanced active by a Rose’s, which has been demolished.
Walmart afresh opened a 41,000-square-foot Walmart Neighborhood Bazaar in Kernersville. In Winston-Salem, a Walmart Neighborhood Bazaar is accepted to accessible on Country Club Road abreast Meadowlark Drive in the fall, and Walmart has affairs to accessible a grocery abundance in the above Shopper’s Paradise and Kroger armpit at Northchase Arcade Centermost on University Parkway.
Walmart additionally affairs to accessible a grocery abundance in the above Bi-Lo in the Clemmons Village Arcade Centermost at the circle of Clemmons and Lewisville-Clemmons anchorage in Clemmons.
Ray Collins, the admiral of Collins Commercial Properties Inc. in Winston-Salem, said he believes that the assorted “boutique departments” in the adapted Lowes Foods aliment is “their accomplishment to added position themselves as an flush aliment store, aerial on chump account to enhance their antagonism not alone with Harris Teeter, obviously, but additionally in acknowledgment to Publix advancing soon.”
He said he wouldn’t be afraid to see Sprouts Farmers Bazaar access the North Carolina bazaar aural the abutting three to bristles years.
“North Carolina is one of the top 10 fastest growing states in the country,” Collins said. “With that, there will abide to be a acute focus on grocery aliment that are not actuality to possibly appear into this market.”
Sheri Bridges, an accessory assistant of business at Wake Forest School of Business, said that bloom is aloof as important for grocery aliment as the articles they sell.
“Staying advanced of the antagonism requires blockage advanced of accepted and abeyant barter through innovation,” Bridges said. “Sometimes the innovations bear absolute client benefits, such as changes in the blazon and array of offerings — for example, added organics or a garden/flowers section; upgrades in abundance blueprint and design; or added chump service.”
She said that the innovations can additionally be symbolic, such as logos and blush modifications, which “are advised to arresting that the aggregation is consistently moving, growing and alteration appropriate forth with its consumers.”
For shoppers apprehensive back the changes will action at their bounded store, Lowes Foods has put Pick & Prep and Craven Kitchen items in all of its locations. But added concepts may booty a while.
“We’re prioritizing the aliment as we go through,” Lowe said. “We basically accept about 100 stores. It will booty us the bigger allotment of four to bristles years to get to all of the aliment that we can blow with altered versions of the concepts and everything.”
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